We develop people for the conversations that matter most, and we’re the only one that can show you the evidence.
Knowledge is not the same as performance. GuruNow focuses development on specific workplace conversations, realistic practice and evidence that can be traced back to what was said.
We are a small, senior team of behavioural scientists, learning designers and AI engineers. For twenty years we have asked one question: why does so much skills development fail to change a single conversation?
The answer is structural. Knowledge without practice doesn't change behaviour, so we built the practice around the programmes our partners already trust: a guru who teaches, a counterpart who pushes back, and feedback on what was said.
Start with a recognisable conversation, not a broad competency label.
Ground feedback in words and timestamps rather than an opaque overall score.
State what the evidence supports, the conditions under which it was gathered and what it cannot prove.
The research programme draws on a two-decade archive of 11,359 real leadership cases. Published figures link to a report, base and version.
Each programme pairs structured practice with specialist experience.
Al PrebleFounder, Cambridge Leadership GroupLeadership
Diana NewellCoach and team coach; founder, Jericho PartnersCoaching
Dr Claire DaleCEO and founder, The Physical Intelligence InstitutePresenting
Dr Andy BroughSales and revenue growth specialistSalesA practice result is evidence from one conversation under stated conditions. It is not a prediction of job performance, and individual capability results are not shared with managers.
Practise, Measurement, Feedback, Confidence. It's in your grasp.
Psychological safety leads to better outcomes
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