Cookies Policy
Current as of 10 February 2026
To give you the best experience on our site, we use cookies. This Cookies Policy explains how we use cookies and similar technologies on our website.
Important Information
Welcome to GuruNow Limited's ("we", "us", "our") cookie policy.
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
If you have any questions about this policy, please contact our data privacy team as follows:
Email: support@gurunow.ai
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following Cookies:
- Strictly necessary/Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, facilitate Two-factor Authentication (2FA) security codes, use a shopping cart or make use of e-billing services.
- Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
Third Party Cookies
We use third party cookies including Google Analytics and Twilio (for account security and 2FA verification) on our website. This is a third party cookie operated by Google. More details are provided in the list of cookies below. Click on this link to view Google's Privacy Policy. To opt out of being tracked by Google Analytics across all websites, please visit the Google Opt Out page.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Table
| Cookie Name | Type | Domain/Scope | Category | Purpose |
|---|---|---|---|---|
| _clck | First-party | n/a | Product analytics | Microsoft Clarity - to persist the Clarity User ID and preferences |
| _clsk | First-party | n/a | Product analytics | Microsoft Clarity - to store and combine pageviews into a single session recording |
| _ga | First-party | n/a | Product analytics | Google Analytics - to store and count pageviews |
| _ga_* | First-party | n/a | Product analytics | Google Analytics - to store and count pageviews |
| token | First-party | n/a | Operational | Authorisation token for providing user access to the site |
| ANONCHK | Third-party | .c.clarity.ms | Product analytics | Indicates whether MUID is transferred to ANID, a cookie used for advertising |
| bcookie | Third-party | .linkedin.com | Advertising | To store browser details |
| CLID | Third-party | www.clarity.ms | Product analytics | To identify the first time Clarity saw this user on any site using Clarity |
| li_gc | Third-party | .linkedin.com | Advertising | Used to store consent of guests regarding the use of cookies for non-essential purposes |
| lidc | Third-party | .linkedin.com | Advertising | To facilitate data center selection |
| MR | Third-party | .c.bing.com | Product analytics | Indicates whether to refresh MUID |
| MUID | Third-party | .clarity.ms | Product analytics | To identify unique web browsers visiting Microsoft sites |
| MUID | Third-party | .bing.com | Product analytics | To identify unique web browsers visiting Microsoft sites |
| SM | Third-party | .c.clarity.ms | Product analytics | Used in synchronizing the MUID across Microsoft domains |
| SRM_B | Third-party | .c.bing.com | Product analytics | To identify unique web browsers visiting Microsoft sites |
| _cltk | MicrosoftClarity | Session storage | Product analytics | To store and track interaction |
| IndexedDB timestamp | First-party | Twilio.com | Operational / Essential | Twilio 2FA/Authy - Used to verify the identity of the user via SMS or app-based codes |
Consent and Control
Before cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those cookies. By giving your consent to the placing of cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of cookies unless those cookies are strictly necessary; however certain features of our website may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of cookie that we use. You can return to your cookie preferences to review and/or change them at any time by adjusting your cookie settings.
In addition to the controls that we provide, you can choose to enable or disable cookies in your internet browser. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.allaboutcookies.org, or use the "Help" function within your browser.
Changes to this Cookie Policy
We may alter this cookie policy at any time. Any such changes will become binding on you on your first use of our website after the changes have been made. You are therefore advised to check this page from time to time.
In the event of any conflict between the current version of this cookie policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.