Practise discovery, objection handling and closing against a buyer who pushes back, then see the sentence behind every piece of feedback.
Sharpen discovery, handle objections and ask for the decision.
Move conversations from support to advice, and open the conversation about expansion.
Anyone who has to influence colleagues, explain value and guide others towards a decision.
Practise the conversations in this pathway and receive feedback on what you actually said.
Build evidence around the conversations your people need to handle, with aggregate-only reporting.
Deals stall when the sequence of the conversation breaks. Weak trust makes discovery shallow, and shallow discovery makes the presentation generic. Dr Andy Brough's programme works through that sequence one conversation at a time.
The programme strengthens the three things a seller brings to every conversation.
Each session targets one point where deals stall, from discovery to closing.
Handle objections from a buyer who pushes back, with feedback after every attempt.
Reframe your thinking and sharpen your plan just before a critical call.
The two parts of the pipeline the practice concentrates on.
Prospecting discipline across channels.
Turning a generic demo into a story about the customer's value.
Framework: Golden Triangle
On-demand coaching is a short spoken session with Dr Andy Brough, whenever you need it, at 3pm or 3am. Use it to prepare for the real conversation.
Conversation Insights applies the same observable-marker approach to a real conversation, with consent.
Dr Andy Brough is a sales and revenue growth specialist and executive coach. He helps organisations win more business, increase deal value and develop their sales leaders and commercial teams.
He is the author of Leadership, the Exponential Effect.
Practise, Measurement, Feedback, Confidence. It's in your grasp.
Psychological safety leads to better outcomes
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