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    Privacy Policy

    Current as of 10 February 2026

    Your privacy is important to us at GuruNow.ai. We respect your privacy regarding any information we may collect from you across our website.

    1. Important Information and Who We Are

    Purpose of this Privacy Policy: Welcome to the privacy policy for GuruNow.ai ("GuruNow", "we", "us", or "our"). GuruNow provides an avatar-led, AI-driven micro-learning and skills development platform (accessible via web, mobile and virtual reality (VR) devices) to help you develop professional skills.

    This policy explains how we collect, use, and share your personal data when you use our platform. It is directed at individual users of GuruNow, including employees using GuruNow through their employer.

    Controller and Processor Roles: Depending on how you access GuruNow, we may act as either a "data controller" or a "data processor" of your personal information:

    • If you signed up to GuruNow directly (for example, as an individual learner), GuruNow is the data controller responsible for your personal data.
    • If you are using GuruNow as part of your employment (i.e. your employer enrolled you or provided your details to us), your employer is typically the primary data controller. In this case, GuruNow acts as a data processor, processing your data on your employer's behalf and instructions.
    • Even when we act as a processor for your employer, GuruNow may also act as an independent controller for certain activities described in this policy (such as improving our platform or sending you service communications).

    Who We Are: GuruNow.ai is operated by GuruNow Limited (a company registered in England & Wales). Our contact details are provided in the "Contact Details" section below.

    Applicability: This privacy policy applies to the use of the GuruNow platform. It also applies to any related services, communications, or marketing activities we conduct. It does not cover other services or websites that we do not control.

    Updates and Changes: We may update this privacy policy from time to time. If we make significant changes, we will notify you via the platform or email.

    2. The Types of Personal Data We Collect About You

    We collect various types of personal data in order to provide and improve our skills development services:

    • Identity Data: Full name, username, employer's name, job title, department, or role.
    • Contact Data: Work email address and mobile phone number (if you opt-in to Two-Factor Authentication).
    • Profile Data: Account credentials, preferences, program enrolment details, progress, performance scores, and personalisation settings.
    • Skills Development Interaction Data: Audio transcripts of avatar interactions, text chat logs, and behavioural data related to your skills development sessions. Raw video is not stored — AI analyses movement in real-time for feedback only (Transient Memory).
    • Usage Data: Logs of when you log in/out, time spent on modules, and interaction data.
    • Technical Data: IP address, browser type, time zone, operating system, and device identifiers (including VR headset data).
    • Communication Data: Content of your communications with support or feedback surveys.
    • Marketing & Preference Data: Your preferences for receiving marketing or optional communications.

    Anonymised and Aggregated Data: We also create and use data derived from your personal data but that is not personally identifying, for product improvement, research, and analytics.

    3. The GuruNow Safety Commitment: Psychological Safety by Design

    We believe that behavioural change requires the 'Freedom to Fail.' To ensure our users feel safe to experiment, we adhere to the following principles:

    • Privacy of Practice: Raw audio or video of your practice sessions is used solely for real-time AI feedback and is not accessible to your employer unless you explicitly choose to 'Submit for Review.'
    • Judgment-Free Analytics: Employer reporting focuses on 'Aggregated Mastery' rather than individual mistakes made during the learning process.
    • The Right to Reset: Users have the absolute right to delete any specific simulation attempt immediately after completion.

    Special Category Data: We do not intentionally collect any "special category" sensitive personal data about you as part of the regular operation of our platform.

    4. How Is Your Personal Data Collected?

    We collect personal data through several methods:

    • Direct interactions: Account registration, using the skills development platform, forms and surveys, and communications.
    • Through your Employer: Your employer may provide us with personal data about you to set up accounts and manage your skills development.
    • Automated technologies: Cookies, device data, interaction logs, and VR device sensor data necessary for the experience.
    • Third parties: Single Sign-On providers, analytics providers, and (rarely) public sources.

    5. How We Use Your Personal Data

    We will only use your personal data when the law allows us to. Most commonly:

    • To provide our skills development services (Contractual necessity): Account setup, delivering programs and avatar interactions, personalised learning, feedback and progress tracking, and technical operation and support.
    • Data for Development vs Performance: Developmental data (the learning process) remains private to the user and the AI Coach. Only Performance Data (demonstrated mastery) is reported to the organization.
    • For our legitimate business interests: Improving our platform and AI (using anonymised/pseudonymised data), analytics and usage insights, service communications, and ensuring safety and preventing misuse.
    • With your consent: Marketing and updates, and VR advanced features (future consent scenarios).
    • To comply with legal obligations: Accounting, legal process, and exercise or defence of legal claims.

    Marketing Communications: You will only receive marketing from us if you have opted in or if you are an existing user with a legitimate interest. Every marketing email contains an "unsubscribe" link.

    6. Disclosures of Your Personal Data

    We do not sell your personal data to anyone. We may share your data with:

    • Your Employer (if applicable): Authorized individuals at your company can receive reports showing your skills development progress.
    • Service Providers: Trusted third-party providers who process data on our instructions, including AI and software tools, analytics providers, communication services, and SMS/authentication providers (e.g., Twilio for 2FA).
    • Integration Partners: LMS integrations, third-party content providers, or external certification bodies (with your request).
    • Corporate Affiliates: Within the GuruNow group on a need-to-know basis.
    • Professional Advisors: Lawyers, accountants, auditors, or insurers as necessary.
    • Business Transfers: In the event of a merger, acquisition, or sale of assets.
    • Legal Compliance: When compelled by law or to protect our rights.
    • Others with Your Consent: Any other scenario requires your explicit instruction.

    7. International Transfers

    GuruNow is a UK-based service, but your personal data may be transferred to or accessed from countries outside the United Kingdom. Typical scenarios include cloud servers in other regions, third-party providers based abroad (e.g., AWS, OpenAI, Twilio), and internal teams working from different countries. We ensure appropriate safeguards are in place for all international transfers, such as Standard Contractual Clauses (SCCs) or UK adequacy regulations.

    8. Your Legal Rights

    Under data protection laws (UK GDPR and the Data Protection Act 2018), your key rights include:

    • Right to Access: Request a copy of the personal data we hold about you.
    • Right to Rectification: Have inaccurate or incomplete data corrected.
    • Right to Erasure: Ask us to delete your personal data in certain circumstances.
    • Right to Restrict Processing: Ask us to suspend or limit processing of your data.
    • Right to Data Portability: Obtain your data in a structured, machine-readable format.
    • Right to Object: Object to certain types of processing, including direct marketing.
    • Right not to be subject to automated decisions: GuruNow does not make decisions of a legal nature solely by algorithms without human intervention.
    • Right to Withdraw Consent: Withdraw consent at any time where we rely on it.

    You won't have to pay a fee to exercise these rights. We will respond within one month. To exercise your rights, please contact us using the details below.

    9. Contact Details

    If you have any questions, concerns, or requests regarding this privacy policy or your personal data, you can contact us at:

    GuruNow Limited (Company No. 9044748)
    85 Great Portland Street, London, England, W1W 7LT
    Email: privacy@gurunow.ai
    Data Protection Officer: dpo@gurunow.ai

    10. Complaints

    If you have a concern about how we handle your personal data, please contact us first so we can try to resolve it. If you are not satisfied with our response, you have the right to make a complaint to the relevant data protection supervisory authority.

    United Kingdom: The supervisory authority is the Information Commissioner's Office (ICO). You can report concerns via the ICO website: ico.org.uk/concerns. Helpline: +44 303 123 1113.

    11. Changes to the Privacy Policy

    GuruNow may update this privacy policy from time to time. When we make changes, we will change the "Last updated" date at the top. If there are material changes, we will take additional steps to inform you. If you continue to use GuruNow after a change, that will indicate your acceptance of the updated terms.

    Your Duty to Inform Us of Changes: Please help us by informing us if your personal information changes during your relationship with us.

    12. Third Party Links

    The GuruNow platform and website may contain links to websites, plug-ins, or applications not operated by GuruNow. When you leave our website, this privacy policy no longer applies and we do not have control over those third-party sites. We encourage you to read the privacy policy of every website you visit outside of GuruNow.

    Thank you for reading our Privacy Policy. We value your trust in GuruNow.ai to help you grow your skills. Protecting your personal data is central to that trust.