Back to InsightsLeadership

The real cost of a flagship programme no one finishes

Completion is easy to count and easy to mistake for change. Here's how to think about what a flagship programme really costs.

GuruNow Editorial 28 February 2026 3 min read

The visible cost of a programme is the licence and the hours people spend in it. The larger cost is the behaviour change you paid for and never saw. To estimate it, multiply the people enrolled by the hours each one spends, then ask what evidence you hold that anything changed afterwards.

Keep reading

Practice in L&D

Closing the learning–doing gap with practice loops

Practice in L&D

Avatar faculty vs talking-head video: what moves behaviour

Behavioural science

The end of right-or-wrong quizzes

How can this help you now?

Giving open & honest feedbackPrivate to you

You0:02“Have you got a few minutes? I want to talk about Tuesday's client call.”

You named a specific occasion, not a pattern

You0:08“When the client asked about the delay, you said it wasn't our problem.”

You described what was done, not what the person is

You0:19“The client emailed afterwards asking for a new account lead.”

You said what the effect was, and on whom

For you

Learn the skill. Practise that tough conversation privately, now.

Try a simulation free
See the sentence behind every result

Practise, Measurement, Feedback, Confidence. It's in your grasp.

For your organisation

Honest data, because nobody performs for an audience

Find which Moments your leaders actually struggle with
Evidence mapped to your competency framework
Aggregate-only reporting

Psychological safety leads to better outcomes

Book a Team Demo