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The end of right-or-wrong quizzes

Multiple choice rewards memorisation. Real conversations test judgement, so the evidence should come from what people actually say.

GuruNow Editorial 12 March 2026 3 min read

A quiz can tell you whether someone recognises the right answer. It can't tell you whether they said it to a colleague who pushed back. We look for specific, observable behaviours in the transcript, and every point traces to the sentence you said and when you said it.

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How can this help you now?

Giving open & honest feedbackPrivate to you

You0:02“Have you got a few minutes? I want to talk about Tuesday's client call.”

You named a specific occasion, not a pattern

You0:08“When the client asked about the delay, you said it wasn't our problem.”

You described what was done, not what the person is

You0:19“The client emailed afterwards asking for a new account lead.”

You said what the effect was, and on whom

For you

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See the sentence behind every result

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For your organisation

Honest data, because nobody performs for an audience

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