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    Why the opening of a sales conversation matters

    Discovery, framing and credibility start early in the call. Here's how to practise the opening until it holds up under pressure.

    GuruNow Editorial 3 min read

    Discovery, framing and credibility all start early in the call. Practising the opening against a buyer who pushes back, then seeing exactly what you said, helps it hold up when the real buyer interrupts.

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    How can this help you now?

    For you

    Learn the skill. Practise that tough conversation privately, now.

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    Practise, Measurement, Feedback, Confidence. It's in your grasp.

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    For your organisation

    Honest data, because nobody performs for an audience

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