Handling Objections and Tough Questions
You'll practise how to voice disagreement clearly, ask tough questions without blame, and respond to objections without getting defensive. You'll also learn how to make it easier for others to disagree early, so issues surface while they are still workable. By the end, you'll be better able to name what is in the way, stay steady when challenged, and keep hard conversations useful instead of heated.
Your customer says the price is too high at renewal. It is the easiest thing to say.
Signals
Why it's hard
When someone pushes back, the instinct is to win. You restate your case more firmly, lean on your role, or ask questions that are really verdicts: "Don't you think that's a bit risky?"
The other instinct is to fold, and agree just to end the discomfort.
Both close down the one thing you need: their real objection. Handling it well means staying in the disagreement long enough to understand it, and testing whether a "yes" is really a yes.
What we look for
Here is an example of some of the Skill Signals that we teach you how to implement and then test for as you progress with this skill
- Before answering
- Answering
- Under pressure
- Closing the exchange
You let the question finish
You gave your answer before your reasoning
You conceded the valid part
A sample of 14 Skill Signals. The assessment also looks for behaviours we don’t list.
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One four-minute conversation from Handling Objections and Tough Questions. See your initial feedback straight away, then save your results with a free account.
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